Tag Archives: Consumer insights

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.  What is a true omnichannel customer experience?Read More…

03Feb/16

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

01Feb/16

Powerball math, Facebook, and how to build a proper social support site

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.  We’ve all done it; you seeRead More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…