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Tag Archives: search

26Feb/16

Comedy Central CMO: shareable or die

February 26, 2016Social Media MarketingConference Coverage, content marketing, Google, search, SEO, shares, Social Media, video, video advertising, YouTubeContent Team

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…

23Feb/16

Google closes its financial comparison service Google Compare

February 23, 2016Search Engine Optimization (SEO)More News, Paid Search, search, search marketing, SEOContent Team

Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will haveRead More…

22Feb/16

Google removes right hand side ads for desktop searches

February 22, 2016Search Engine Optimization (SEO)ads, Google, Paid Search, PPC, search, SEO, SERPsContent Team

As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change began on 19 February, and now many searchRead More…

12Feb/16

Introducing Shift, our brand new London event, 24-25 May

February 12, 2016Online Marketing NewsAnalytics, Events & Awards, Marketing, search, StrategiesContent Team

All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…

12Feb/16

Introducing Shift, our brand new London event, 24-25 May

February 12, 2016Search Engine Optimization (SEO)Analytics, Events & Awards, Marketing, search, StrategiesContent Team

All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…

05Feb/16

Three factors that determine Super Bowl success

February 5, 2016Online Marketing NewsAnalytics, Branding, Budweiser, Coca-Cola, engagement, GoDaddy.com, Google, measurement, NFL, oreo, real-time, ROI, search, search marketing, Social Media, sports, super bowl, Twitter, Verifying Business ValueContent Team

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

02Feb/16

Five ways to boost your conversion rate without wasting ad budget

February 2, 2016Online Marketing NewsAnalytics, behavioral marketing, behavioral targeting, bid management, content marketing, Convergence Analytics, Conversion, Conversion & ROI, conversion funnel, Conversions, Customer journey, Data, Google AdWords, Google Analytics, optimization, sales funnel, search, search marketing, StrategyContent Team

Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?