Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…