Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers – ClickZ Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more thanRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…
When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on itsRead More…
To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…
There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies?It goes beyond having leadership that understandsRead More…
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…