Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Tag Archives: Facebook
Three key ingredients to success on social media
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…
How Jamie Oliver used video storytelling with FoodTube
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapted its content for a new audience. It was anRead More…
How Brompton Bicycle uses social media to spread the word about its brand
Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…
Why Pinterest is Gardener’s Supply Company’s top social channel
Facebook may be the king of social platforms, but for Gardener’s Supply Company, it’s all about Pinterest, which brings the company far more traffic and revenue. With 1.65 billion monthly active usersRead More…
Be a dragon, not a unicorn, says Mondelez’s Bough
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…
How M&M’s mastered multilingualism for its milestone birthday
A song that’s been trending on iTunes for months was created as part of an M&M’s promo. Mars helped it succeed by treating each channel like its own language. M&M’s are ubiquitous,Read More…
10 reasons Buzzfeed’s Tasty videos dominate on Facebook
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominate a niche audience. Buzzfeed launched TastyRead More…
Why ranking tools need to evolve to keep up With search
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…
10 ways brands can use Facebook Live
It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so,Read More…