ClickZ cases the candidates: branding
Last week, we focused on the presidential hopefuls’ emails. In part two of this series, we reached out to some branding experts to talk logos and slogans. Because logos are the face of a brand, havingRead More…
The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
What can digital marketers learn from start-ups?
Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…
Analytics – ClickZ 1969-12-31 16:00:00
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Introducing Shift, our brand new London event, 24-25 May
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…
25 useful metrics to measure content marketing success
This post was originally published on our sister site Search Engine Watch, but it’s helpful so we thought we’d share it here. Content marketing has been widely adopted but how are peopleRead More…
25 useful metrics to measure content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend onRead More…
Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…
Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…
After CTR, how do we measure ad effectiveness?
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…