Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
A song that’s been trending on iTunes for months was created as part of an M&M’s promo. Mars helped it succeed by treating each channel like its own language. M&M’s are ubiquitous,Read More…
Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit. Recently, Starbucks changed its loyalty program from rewardingRead More…
Mother’s Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it’s not too late for your messages to reach people. Mother’s Day isRead More…
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’d cast a widerRead More…
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…
At ClickZ Live New York, we spoke with Hilton Worldwide’s Melissa Walner about the brand’s digital spend balance and the challenges of infrequent interaction. When it comes to the increasingly merging online andRead More…
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…
There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced itsRead More…