Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to doRead More…
“OSCARS statuettes” by Prayitno is licensed under CC BY 2.0 As we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinionsRead More…
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. Being able to produce quality copyRead More…
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers plannedRead More…
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will haveRead More…
It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by teenagers for private video messages. Gone areRead More…
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…