Tag Archives: digital

29Nov/23

The Importance of Multi-Touch Attribution in eCommerce Marketing

November 29, 2023Online Marketing NewsAnalytics, Attribution Modeling, behavioral marketing, data-driven, digital, E-commerce, Marketing, multi-touch attribution, optimization, Strategies, StrategyContent Team

The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…

27Nov/23

The Power of Snapchat’s 7/0 Optimisation Window

November 27, 2023Online Marketing NewsAnalytics, behavioral marketing, content marketing, data-driven, digital, E-commerce, Marketing, Media, mobile, More News, optimization, SnapChat, Snapchat marketing, Social Media, Strategies, StrategyContent Team

The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

25Mar/21

How Ad Council raised $407M in donated media for their mask campaign

March 25, 2021Online Marketing Newsadvertising, Case Study, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media, Media Planning, research, TechnologyContent Team

How Ad Council raised $407M in donated media for their mask campaign – ClickZ Author Jacqueline Dooley Date published March 25, 2021 Categories 30-second summary: The Ad Council needed to create messagingRead More…

24Mar/21

The top three secrets to increasing email open and click rates in 2021

March 24, 2021Email Marketingdeliverability, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Marketing, personalization, Strategies, StrategyContent Team

The top three secrets to increasing email open and click rates in 2021 – ClickZ Author Norman Guadagno & Greg Bouton Date published March 24, 2021 Categories 30-second summary: Emails remain anRead More…

23Mar/21

A look at the full revenue impact of retail media ad platforms

March 23, 2021Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Media, Media Planning, omnichannel, retail, retail media, Strategies, video podcastContent Team

A look at the full revenue impact of retail media ad platforms – ClickZ Author Mahir Prasad Date published March 23, 2021 Categories [embedded content] The rise in retail media is oneRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

05Mar/21

Giving your storytelling impact: it’s all in the delivery

March 5, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Giving your storytelling impact: it’s all in the delivery – ClickZ Author Brian Cotter Date published March 5, 2021 Categories 30-second summary: The final stage of the storytelling process involves going beyondRead More…

04Mar/21

Why doesn’t Zoom have advertising in it?

March 4, 2021Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, ZoomContent Team

Why doesn’t Zoom have advertising in it? – ClickZ Author Norman Guadagno Date published March 4, 2021 Categories 30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-homeRead More…