30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…
Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016’s figures.To put that in context (ifRead More…
Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discountRead More…
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to create custom reports, dashboards, and segments to interrogate yourRead More…
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately,Read More…