Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…
A new starter in Team SaleCycle recently asked me the following question… “Wouldn’t they just come back anyway?” By ‘they’ my colleague meant ‘website visitors’ and to answer this question I needRead More…
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately,Read More…
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can becomeRead More…
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an application smart? Traditional applications were all about automatingRead More…
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productivity is among the most important elements ofRead More…
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that supports the processing of large dataRead More…