Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
Tag Archives: Analytics
6 ways to increase your conversion rate using behavioral data
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…
Influencer marketing: Eight tools to identify, track and analyze your brand’s next biggest fan
Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Data-driven attribution: the cure for discount code abuse?
Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discountRead More…
Why you should be using data to fuel your content
Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. News site Buzzfeed is the leader when it comes to data driven content and was also theRead More…
Facebook reveals it miscalculated even more metrics
Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…
14 ways to reduce your site’s bounce rates
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’Read More…
11 lessons you can learn from your site search data
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
How to create your own segments in Google Analytics
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to create custom reports, dashboards, and segments to interrogate yourRead More…
11 tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…