Introducing Shift, our brand new London event, 24-25 May
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…
Tag Archives: Analytics
25 useful metrics to measure content marketing success
This post was originally published on our sister site Search Engine Watch, but it’s helpful so we thought we’d share it here. Content marketing has been widely adopted but how are peopleRead More…
25 useful metrics to measure content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend onRead More…
How was Snapchat’s first Super Bowl?
The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…
What is a data management platform and why do you need one?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Long and loud have come the cries for one-to-one relationships with visitors to websites and apps.Read More…
Three factors that determine Super Bowl success
Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…
Five ways to boost your conversion rate without wasting ad budget
Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…
How overlays can increase your conversion
In this guest post Ricky Solanki, Director of Push Group, explores how overlays can keep fleeing visitors on your website and drive conversions. No matter how engaging your website is, many visitorsRead More…