Tumblr enters the live video market
Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detailed on the company’s staff Tumblr, “you’ll be ableRead More…
A checklist for mid-year marketing mania
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
EU referendum and online gambling: who’s winning the search battle?
This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on Brexit vs Remain has now exceeded theRead More…
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just oneRead More…
Should brands ever use ‘do not reply’ email addresses?
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post I’ll look at the pros andRead More…
Five ways sales can work with marketing for better results
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customerRead More…
The state of influencer marketing in 2016
Before Vine’s popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million.Read More…
Grocery retailers focus on innovation to drive customer experience – new report
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…
Should publishers and content marketers be playing the platform game?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining controlRead More…