When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…
We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing data in contextRead More…
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from now on? Twitter is getting serious about its advertising platformRead More…
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page?Read More…
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organicRead More…
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story…Read More…
The way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the three ancient wise monkeys that see,Read More…
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion InternationalRead More…
Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to emerge. With the removal of right hand sideRead More…