Tag Archives: Strategies

28Jun/23

Future of marketing: will generative AI mean everything or nothing?

June 28, 2023Online Marketing NewsArtificial intelligence, ChatGPT, content marketing, Educating leadership, Emerging Technology, future of marketing, generative AI, Marketing, StrategiesContent Team

Future of marketing: will generative AI mean everything or nothing? – ClickZ Author Peter Rice Date published June 28, 2023 Categories 30-second summary: The advent of generative AI which is still inRead More…

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

06Jun/23

Confront the fear and embrace the power of control of AI

June 6, 2023Online Marketing NewsAI, AI in Marketing, Artificial intelligence, chatbots, Digital Marketing, Disruptive MarTech, Emerging Technology, Industry Developments, marketing automation, StrategiesContent Team

Confront the fear and embrace the power of control of AI – ClickZ Author Peter Prodromou Date published June 6, 2023 Categories 30-second summary: We are at a hinge moment when technologyRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…