Tag Archives: salesforce

21Apr/20

Five Salesforce features that enable offsite collaboration

April 21, 2020Online Marketing NewsCRM, digital, Digital Marketing, ForceIQ, Marketing, marketing technology, Martech, Platform, Plum Tree Group, salesforce, Sponsored, Strategies, Technology, Tools & TechnologyContent Team

Five Salesforce features that enable offsite collaboration – ClickZ Read the next article Author Jacqueline Dooley Date published April 21, 2020 Categories 30-second summary: ForceIQ, a Salesforce experience company, works with hundredsRead More…

04Sep/19

How Pardot optimized their website into a lead generation machine

September 4, 2019Online Marketing NewsDigital Marketing, forms, lead generation, marketing ROI, optimization, Pardot, salesforce, Strategies, Website optimizationContent Team

Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they didRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

04Feb/16

Better visual marketing in eight easy steps

February 4, 2016Online Marketing Newsapps, Branding, content marketing, Facebook, GIFs, Hashtag, Instagram, live-streaming, Loyalty, Marketing, Media, Media Planning, mobile, Optimum, Patagonia, salesforce, Samsung, Social, Social Media, Social Media Smarts, social web, Strategies, Trends, tweet, Twitter, user-generated content (UGC), video, video advertising, Videos, Vimeo, vine, YouTubeContent Team

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps