Tag Archives: mobile

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

February 17, 2020Online Marketing Newscustomer service, customer support, digital, Digital Marketing, ecommerce, Insights, Marketing, mobile, report, research, retail, SMS, Strategies, study, texting, UJETContent Team

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

June 26, 2019Online Marketing NewsBoomers, consumer behavior, consumer journey, Digital Marketing, Gen X, Gen Z, generations, millennials, mobile, smartphone, Snap, Strategies, time onlineContent Team

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyedRead More…

01Jun/18

Analysis of Mary Meeker’s internet trends report 2018 – part 1

June 1, 2018Online Marketing NewsAnalyzing Customer Data, Internet Trends, Kleiner Perkins, Mark Meeker, mobile, PPC, Strategy & Leadership, voice searchContent Team

All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage,Read More…

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

January 4, 2018Search Engine Optimization (SEO)Accelerated Mobile Pages, Adsense, Airbnb, AMP, DoubleClick, eBay, Google, Google AdWords, mobile, page speed, search, search marketing, SEO, User Experience (Ux)Content Team

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…

26Oct/17

Customer reviews: The not-so-secret SEO tactic

October 26, 2017Search Engine Optimization (SEO)algorithms, content, content marketing, CRO, CTR, customer reviews, Google, Keywords, local search, mobile, Moz, ranking factors, reviews, schema, search, search marketing, search rankings, SEO, SERP, SERPs, user-generated content (UGC)Content Team

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…

07Nov/16

How young marketers have an impact on marketing strategies

November 7, 2016Online Marketing Newsbaby boomers, Marketing, marketing strategy, Media, Media Planning, millennials, mobile, small business marketing, Strategies, videoContent Team

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500Read More…

14Sep/16

Google announces two mobile-first products at DMEXCO

September 14, 2016Search Engine Optimization (SEO)Campaigns, Google, mobile, search, TrueView for Action, Universal App Campaigns, video, YouTubeContent Team

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on event-based optimization in Universal App Campaigns app ads, and theRead More…

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

September 12, 2016Social Media MarketingAsia, b2b social media, Baidu, Burberry, China, influencer marketing, KOL, Line, Marketing, mobile, Samsung, Social, Social Commerce, Social Media, Tencent, user-generated content (UGC), WeChat, WeChat Wallet, Weibo, YoukuContent Team

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

06Sep/16

Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

September 6, 2016Online Marketing NewsAlibaba, Asia, B2C, Branding, Campaigns, China, Consumer insights, Customer journey, ecommerce, Marketing, mobile, Singles Day, Strategies, TMallContent Team

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…