Take control of your email deliverability
It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email marketing there has been aRead More…
Tag Archives: Email Marketing
List-growth strategies that break through your acquisition barriers
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places. One fact about email marketing willRead More…
Six ways order confirmation emails can increase engagement
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use them more effectively? Order confirmation emailsRead More…
Q&A: Tim Clark on NASCAR’s email marketing strategy
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platform, and talked about NASCAR’s email marketing strategy,Read More…
What do China’s new online advertising rules mean for marketers?
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
Eight ways to improve the effectiveness of your email marketing
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaign? An effective email has toRead More…
How do you manage all your emails?
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…
Why address validation is not enough for email marketers
Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…
Four steps for winning the inbox with email automation
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…
Should brands ever use ‘do not reply’ email addresses?
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post I’ll look at the pros andRead More…