All posts by Content Team

25Jan/16

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…

11Jan/16

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…

11Jan/16

How brands can benefit from consumers’ drive for self-improvement

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…