Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into aRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…
There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is thisRead More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by teenagers for private video messages. Gone areRead More…
It’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion industry is getting ready for another big event,Read More…
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…