Tag Archives: omnichannel

08Oct/20

Why omnichannel marketing is the best strategy for short-term ad budgets

October 8, 2020Online Marketing Newsad budgets, agile, buyer behavior, digital, Digital Marketing, Marketing, omnichannel, Strategies, StrategyContent Team

Why omnichannel marketing is the best strategy for short-term ad budgets – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

August 11, 2020Online Marketing Newscustomer engagement, customer experience, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, personalization, StrategiesContent Team

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

03Aug/20

Getting social ads right in the new era of digital marketing

August 3, 2020Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, ecommerce, Industry Developments, Marketing, omnichannel, retail, social ads, StrategiesContent Team

Getting social ads right in the new era of digital marketing – ClickZ Author Robert Rothschild Date published August 3, 2020 Categories 30-second summary: As COVID-19 has moved much of the worldRead More…

24Jun/20

The use of AI for retail players can be a decisive factor in their business recovery

June 24, 2020Online Marketing NewsAI, AI & Automation, COVID-19, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Emerging Technology, Marketing, marketing technology, omnichannel, Predictive models, retail, Strategies, Strategy, TechnologyContent Team

The use of AI for retail players can be a decisive factor in their business recovery – ClickZ Author Olivier Marc Date published June 24, 2020 Categories 30-second summary: Marketing is likelyRead More…

27May/20

Boom or bust – Commerce strategies for navigating a global pandemic

May 27, 2020Online Marketing NewsCOVID-19, CPG, digital, Digital Marketing, DTC, ecommerce, Marketing, omnichannel, retail, Strategies, StrategyContent Team

Boom or bust – Commerce strategies for navigating a global pandemic – ClickZ Author Charles Nicholls Date published May 27, 2020 Categories 30-second summary: The pandemic has changed the commerce environment forRead More…

06May/20

Omnicanality can save stores from closing down during COVID-19

May 6, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, ecommerce, Industry Developments, Marketing, Martech, Omnicanality, omnichannel, retail, Strategies, StrategyContent Team

Omnicanality can save stores from closing down during COVID-19 – ClickZ Author David Le Douarin Date published May 6, 2020 Categories 30-second summary: Omnicanality, which consists in being able to address customersRead More…

20Mar/20

Four tips to guaranteeing B2B buyer loyalty in 2020

March 20, 2020Online Marketing NewsB2B, buyer loyalty, buying experience, digital, Digital Marketing, ecommerce, Marketing, omnichannel, retail, StrategiesContent Team

Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed aRead More…

03Mar/20

From omnichannel to optichannel, marketing’s return to rationality

March 3, 2020Online Marketing Newscustomer experiences, digital, Digital Marketing, Marketing, omnichannel, omnichannel data, optichannel, Strategies, StrategyContent Team

30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

15Aug/16

What’s holding back CMOs in Asia?

August 15, 2016Online Marketing News#CZLHK, Asia, Big data, CMO, Conference Coverage, customer experience, Customer journey, digital breakfast, Digital Disruption, digital leadership, digital transformation, Insights, localization, Marketing, mobile, mobile marketing, omnichannel, Strategies, touchpointsContent Team

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…