Tag Archives: Hashtag

07Apr/16

Cause marketing can be a mutually beneficial strategy

April 7, 2016Online Marketing Newsapps, Cause marketing, Financial Services, Hashtag, mobile, Social Media, Strategies, Twitter, video, video advertising, YouTubeContent Team

People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good?Read More…

01Mar/16

Zappos solidifies brand message with Leap Day

March 1, 2016Online Marketing NewsAmazon, Black Friday, Digital Campaigns, ecommerce, Hashtag, retail, Social Media, Strategies, ZapposContent Team

Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…

11Feb/16

Five killer social media campaigns from 2016 (so far)

February 11, 2016Social Media MarketingCross-channel, Digital Campaigns, Facebook, GIFs, Hashtag, Instagram, L'Oreal, Land Rover, McCann Worldgroup, Nestle, selfie, SnapChat, Social Media, Twitter, user-generated content (UGC), Victori, video, YouTubeContent Team

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possibly?) common misconceptions about ClickZ: we don’t only focus onRead More…

04Feb/16

Better visual marketing in eight easy steps

February 4, 2016Online Marketing Newsapps, Branding, content marketing, Facebook, GIFs, Hashtag, Instagram, live-streaming, Loyalty, Marketing, Media, Media Planning, mobile, Optimum, Patagonia, salesforce, Samsung, Social, Social Media, Social Media Smarts, social web, Strategies, Trends, tweet, Twitter, user-generated content (UGC), video, video advertising, Videos, Vimeo, vine, YouTubeContent Team

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

29Jan/16

Why data is the best thing to happen to your email subject line

January 29, 2016Email Marketingbehavioral marketing, Branding, content marketing, customer service, Data, data-driven, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, Hashtag, Metrics, Strategy, subscribers, targeting, TwitterContent Team

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…