Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your siteRead More…
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customized, personalized,Read More…
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is asRead More…
Last week, Blenheim Chalcott announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. WhatRead More…
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the content marketingRead More…
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. Being able to produce quality copyRead More…
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…