Brainwriting: the secret to great ideas
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaningRead More…
Programmatic advertising: what’s the difference between good and bad data?
Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…
Ofcom dives into ‘digital detox’ data in new report
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected,Read More…
How ‘Next Logical Product’ could trigger more email success
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the “when” is usually “now.” This accessRead More…
Remarketing: wouldn’t they just come back anyway?
A new starter in Team SaleCycle recently asked me the following question… “Wouldn’t they just come back anyway?” By ‘they’ my colleague meant ‘website visitors’ and to answer this question I needRead More…
American Apparel: driving customer centricity in an omnichannel world
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
What’s holding back CMOs in Asia?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
Finding intelligence to act on from big data: a five step approach
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
How new analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can becomeRead More…
What do the jobs of the future look like in an AI world?
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…