The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected,Read More…
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the “when” is usually “now.” This accessRead More…
A new starter in Team SaleCycle recently asked me the following question… “Wouldn’t they just come back anyway?” By ‘they’ my colleague meant ‘website visitors’ and to answer this question I needRead More…
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can becomeRead More…
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an application smart? Traditional applications were all about automatingRead More…
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue last quarter, and has seen ad revenue from mobile growRead More…