Nissan’s European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close. There’s a Japanese process calledRead More…
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. During his ClickZ Live New YorkRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…