Tag Archives: ROI Marketing

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

29Nov/21

“Why should I budget for SEO?”

November 29, 2021Online Marketing NewsDigital Marketing, ROI, ROI Marketing, search marketing, search marketing strategy, SEO, Sponsored, StrategyContent Team

“Why should I budget for SEO?” – ClickZ Author Victorious SEO Date published November 29, 2021 Categories 30-second summary: SEO is key for businesses that are aware and prepared for a search-firstRead More…

10Nov/21

Five ways brands can spark Q4 (and 2022) with influencer marketing

November 10, 2021Online Marketing NewsDigital Marketing, digital marketing strategy, Holiday sales, holiday season, holiday season marketing, Inclusive marketing, influencer commentary, influencer marketing, lead generation, ROI Marketing, social media marketingContent Team

Five ways brands can spark Q4 (and 2022) with influencer marketing Author Neal Schaffer Date published November 10, 2021 Categories 30-second summary: Consumer attention is fickle, precious, and especially ad resistant WithRead More…

04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

16Oct/20

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

October 16, 2020Online Marketing Newsemail automation, Email Marketing, email marketing personalization, Liveclicker, marketing technology, real-time personalization, ROI Marketing, Tech TalksContent Team

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization To access the Tech Talks we ask that you register your details or login. There is no charge.Read More…

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

September 15, 2020Online Marketing NewsAnalytics, CPC, CTR, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI Marketing, Strategies, third-party cookiesContent Team

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

27Jan/20

Performance marketing is key to brand success

January 27, 2020Online Marketing NewsAPAC, Asia, digital, digital advertising, Digital Marketing, KPI, Marketing, performance marketing, ROI, ROI MarketingContent Team

30-second summary: Brands can achieve success through measuring every metric of their performance marketing campaigns, including clicks, conversion rates, bounces, and more, which offers a deeper understanding of consumers. Performance marketing isRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…