Tag Archives: More News

07Apr/24

Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

April 7, 2024Online Marketing NewsCollaboration, Digital Marketing, marketing automation, More News, predictive analytics, StrategiesContent Team

Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition – ClickZ Author ClickZ News Staff Date published April 8, 2024 Categories In a move that could significantlyRead More…

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

March 12, 2024Online Marketing NewsAnalytics, B2B, Case Study, data-driven, Digital Marketing, E-commerce, Insights, Marketing, marketing technology, Martech, More News, Snapcat, Social Media, StrategyContent Team

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…

12Jan/24

Fospha as TikTok’s New Measurement Partner

January 12, 2024Online Marketing NewsAnalytics, Commerce & Sales, Data & Analytics, data-driven, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Insights, Marketing, marketing technology, measurement, More News, Social Media, social media marketing, TikTokContent Team

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

27Nov/23

The Power of Snapchat’s 7/0 Optimisation Window

November 27, 2023Online Marketing NewsAnalytics, behavioral marketing, content marketing, data-driven, digital, E-commerce, Marketing, Media, mobile, More News, optimization, SnapChat, Snapchat marketing, Social Media, Strategies, StrategyContent Team

The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…

15Nov/23

GA4: The Game-Changer in Ecommerce Analytics

November 15, 2023Online Marketing NewsAnalytics, behavioral marketing, data-driven, E-commerce, Google, Marketing, More News, Strategies, Strategy, TechnologyContent Team

GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…

13Nov/23

Harnessing the Power of Meta’s Advantage+ Campaigns

November 13, 2023Online Marketing NewsMarketing, More News, Strategies, StrategyContent Team

Harnessing the Power of Meta’s Advantage+ Campaigns – ClickZ Author Trisa Triandesa Date published November 13, 2023 Categories In today’s fast-paced digital marketplace, staying ahead of the curve is not just aRead More…

08Nov/23

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

November 8, 2023Online Marketing NewsMarketing, More News, Strategies, StrategyContent Team

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers – ClickZ Author Trisa Triandesa Date published November 8, 2023 Categories Historically, the day after Thanksgiving, known as Black Friday, marked theRead More…

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

November 3, 2023Online Marketing Newsadvertising, brand awareness, Data & Analytics, data insights, data-driven, Data-Driven Marketing, digital advertising, E-commerce, ecommerce, Ecommerce & Sales, Insights, Marketing, measurement, More News, performance marketing, retail, Stats, Strategies, StrategyContent Team

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…