Tag Archives: Media

26Jul/16

Verizon acquires Yahoo’s operating business for $4.8 billion

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…

15Jul/16

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…

14Jul/16

APAC to overtake North America as world’s biggest digital ad market

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…