Tag Archives: Facebook

28Jun/16

Why address validation is not enough for email marketers

June 28, 2016Email Marketingecommerce, Email, Email deliverability, Email Marketing, Facebook, Gmail, More News, TwitterContent Team

Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…

28Jun/16

How a social audit resulted in increased market share for Simon G

June 28, 2016Social Media MarketingCBS, Data, Facebook, Instagram, Media, Pinterest, real-time, Social Media, social media marketingContent Team

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. LastRead More…

27Jun/16

Eight social media skills for B2B brands to master

June 27, 2016Social Media MarketingAdobe, B2B, b2b branding, b2b brands, b2b social media, b2b social media best practices, b2b social media marketing, B2C, Ben and Jerrys, Denny's, examples, Facebook, Google, HubSpot, Instagram, LinkedIn, NFL, SnapChat, Social Media, social media b2b, Taco Bell, Twitter, VerizonContent Team

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…

22Jun/16

Cannes Coverage: Four mobile ad announcements from Facebook

June 22, 2016Social Media MarketingAnalytics, Anheuser-Busch, Anheuser-Busch InBev, Cannes, Conference Coverage, Facebook, Instagram, mobile, mobile ad, Mondelez, slideshow, SnapChat, Social Media, video advertisingContent Team

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion InternationalRead More…

16Jun/16

The state of influencer marketing in 2016

June 16, 2016Social Media Marketingapp store, Comcast, Dunkin Donuts, Estee Lauder, Facebook, influencer marketing, Instagram, Kardashian, L'Oreal, Macy's, Mountain Dew, Nike, SnapChat, social influencers, Social Media, sports, Twitter, Verizon, vine, YouTubeContent Team

Before Vine’s popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million.Read More…

07Jun/16

What makes Ben & Jerry’s so good at social?

June 7, 2016Social Media MarketingApplebee's, Ben and Jerrys, customer service, engagement, Facebook, Instagram, McDonald's, SnapChat, Snapchat for brands, Snapchat marketing, Social, social customer service, social listening, Social Media, Starbucks, Subway, TwitterContent Team

According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…

06Jun/16

What Facebook Messenger’s evolution means for advertisers

June 6, 2016Social Media Marketingadvertising, chatbots, conversational commerce, customer service, Facebook, Facebook Messenger, social customer service, Social MediaContent Team

As Facebook Messenger becomes more popular, it gives brands that many more methods – and that much more incentive – to connect with its millions of users. Messaging apps now provide extra benefitsRead More…

03Jun/16

Stats of the week: Six Snapchat figures from Mary Meeker

June 3, 2016Social Media Marketingadvertising, BuzzFeed, CNN, Emoji, Facebook, Facebook Messenger, facebook video, game of thrones, Google, Instagram, KFC, location-based, McDonald's, SnapChat, Social Media, SuperBowl, Taco Bell, video, WhatsAppContent Team

Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing itRead More…