It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Rob Wood is Head of Online at The Entertainer, IRead More…
Facebook may be the king of social platforms, but for Gardener’s Supply Company, it’s all about Pinterest, which brings the company far more traffic and revenue. With 1.65 billion monthly active usersRead More…
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…
Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’d cast a widerRead More…
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…