Tag Archives: Social Media

12Jan/24

Fospha as TikTok’s New Measurement Partner

January 12, 2024Online Marketing NewsAnalytics, Commerce & Sales, Data & Analytics, data-driven, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Insights, Marketing, marketing technology, measurement, More News, Social Media, social media marketing, TikTokContent Team

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

27Nov/23

The Power of Snapchat’s 7/0 Optimisation Window

November 27, 2023Online Marketing NewsAnalytics, behavioral marketing, content marketing, data-driven, digital, E-commerce, Marketing, Media, mobile, More News, optimization, SnapChat, Snapchat marketing, Social Media, Strategies, StrategyContent Team

The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…

20Feb/23

Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more

February 20, 2023Online Marketing News322023, Digital Marketing, ecommerce, marketing channels, ROI, ROI Marketing, Social Media, social media campaigns, social media marketingContent Team

Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…

09Feb/23

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

February 9, 2023Social Media Marketing322023, Advertising & Promotion, DTC, DTC marketing, ecommerce, marketing funnel, search marketing, Social Media, social media marketingContent Team

Exploring the rise of top-of-funnel advertising in ecommerce for 2023 Author Jamie Bolton ClickZ Advisory Board Member Date published February 23, 2023 Categories 30-second summary: TikTok is a growing alternative advertising channelRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

31Mar/22

Cancel culture and what brands should be doing

March 31, 2022Social Media Marketingbrand guidelines, brand reputation, Brand safety, brand safety tips, cancel culture, communication policy, data privacy, Data regulations, Digital Marketing, Industry Developments, influencer commentary, Online reputation management, Social & Relationships, Social MediaContent Team

Cancel culture and what brands should be doing – ClickZ Author Ann Smarty Date published March 31, 2022 Categories 30-second summary: Social media platforms allow anyone to publicly call out people andRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

01Mar/21

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

March 1, 2021Social Media Marketingadvertising, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media marketing, Sponsored, study, TrendsContent Team

45% of retailers plan to spend more on social media advertising in 2021 vs 2020 – ClickZ Author Jacqueline Dooley Date published March 1, 2021 Categories 30-second summary: Social media ad automationRead More…

01Feb/21

Digital channel performance: Evangelizing and communicating with the C-Suite

February 1, 2021Online Marketing NewsAI, Attribution, C-suite, content, digital, digital leaders, Digital Marketing, digital transformation, Email, Marketing, PPC, SEO, Social Media, Strategies, Strategy, Strategy & LeadershipContent Team

Digital channel performance: Evangelizing and communicating with the C-Suite – ClickZ Author Jim Yu Date published February 1, 2021 Categories 30-second summary: Consumers are experiencing a blurring of lines between working andRead More…