Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…
Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…
Let’s build your B2B video marketing strategy based on these examples – ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the mostRead More…
New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
In recent years, Facebook has established itself as a real competitor to Google for ad dollars, and now the social networking company is planning to pursue programmatic more aggressively with a header bidding solutionRead More…
Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process of media buying, marketingRead More…
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…