Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
One of the largest automakers on the planet, Ford plans to remain relevant in the digital age by transitioning from a product brand to a product and services brand. American car ownership is down, particularlyRead More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…