Digitizing engagement: The next wave of innovation for virtual events – ClickZ Author Jim Sharpe Date published January 14, 2021 Categories 30-second summary: AI-driven recommendation engines will connect online event participants withRead More…
30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you workRead More…
Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the NewRead More…
It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuringRead More…
Tesco has some of the best social media campaigns and so does West Jet, IKEA, and Lowes. However, these are big accounts and have mammoth budgets. This means they also have manyRead More…
We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…
Image by Alan Rourke, made available via CC BY 2.0. www.workcompass.com It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. AndRead More…