Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all want to feel like we’re interacting with individualsRead More…
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to doRead More…
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…