How incremental innovation drives email evolution
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…
Tag Archives: Email Marketing Best Practices
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…
Hey! Why are politicians’ emails so spammy?
Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…
Not having DMARC can hurt but having it may hurt more
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you aren’t implementing DMARC (Domain-based Message Authentication,Read More…
How Graze uses email marketing for customer retention
Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques. FromRead More…
Why not having DMARC can still hurt your deliverability
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…
How to use emojis in email subject lines without being a spammer
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
Study: 73% of ‘millennials’ prefer to contact brands via email
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
A cleaned up email strategy can only get you so far
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…
Email marketing in 2020: plenty of waves of disruption
While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…