Are Tumblr’s advertising plans a bad idea?
Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been no exception. Last month it was revealedRead More…
Tag Archives: content marketing
Chobani CMO Peter McGuinness on its heart-based marketing
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream. You’ve already gottenRead More…
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the content marketingRead More…
Blogging for SEO: five beginners’ tips
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the bestRead More…
Why accessibility is so important in digital marketing
If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase your business’s reach and broaden itsRead More…
Comedy Central CMO: shareable or die
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…
How to measure your customer service via email and social media
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…
The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
Why buy buttons haven’t taken off…yet
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…
Spotlight on the National Gallery of Victoria: fusing art with social media
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…