Tag Archives: content marketing

20May/16

How Brompton Bicycle uses social media to spread the word about its brand

May 20, 2016Social Media Marketingbrompton bicycle, content marketing, cycling, Facebook, Instagram, Pinterest, Social, Social Media, Twitter, word of mouthContent Team

Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…

19May/16

Filling in the data gaps: How content can be used as a tool for targeting audiences

May 19, 2016Online Marketing NewsAnalyzing Customer Data, bounce rate, content marketing, content marketing association, content strategy, Data, digital breakfast, Metrics, pages per session, plated, Taboola, targetingContent Team

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…

17May/16

BBC Food website closure: what have we lost and who stands to benefit?

May 17, 2016Search Engine Optimization (SEO)BBC, BBC Good Food, content marketing, Jamie Oliver, recipes, search, SEOContent Team

Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s foodRead More…

16May/16

What is appropriate (and inappropriate) content for LinkedIn?

May 16, 2016Online Marketing NewsB2B, Branding, content marketing, content marketing strategy, Likes, LinkedIn, Marketing, peer-to-peer (P2P), shares, social influencers, social media marketing, Strategies, visual social mediaContent Team

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…

16May/16

Six email marketing optimization tips from #ClickZChat

May 16, 2016Email MarketingAdvanced Email Marketing, content marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, email tips, More News, optimization, Social, TwitterContent Team

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…

11May/16

Eight ways content marketing and SEO can work together

May 11, 2016Search Engine Optimization (SEO)content, content marketing, internal linking, search, SEOContent Team

Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…