Tag Archives: Actionable Analysis

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

12May/21

Elevating customer experience through AI

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

25Dec/20

Key Insights: 2021 Strategic pearls on email and content marketing

Key Insights: 2021 Strategic pearls on email and content marketing Author Kamaljeet Kalsi Date published December 25, 2020 Categories 30-second summary: Consumers are becoming more conscious of how they shop, with anRead More…