Tag Archives: Actionable Analysis

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…

15Mar/16

Blenheim Chalcott acquires analytics firm iJento

Last week, Blenheim Chalcott announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. WhatRead More…

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…