Brands are struggling to score a Super Bowl touchdown
30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…
From omnichannel to optichannel, marketing’s return to rationality
30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…
Five technology + trends changing digital marketing in 2020
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…
7 rules a Fintech must follow to succeed with its marketing strategy
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…
Only one in five marketers have a strategy in place for optimizing their martech stack
30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…
The surprising (positive) benefits ABM brings to your customers
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…
Marketers: Shake up your strategies in 2020
30-second summary: Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be veryRead More…
UJET report: Brands should add text/message and have “identical support” across channels
30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…
Practical advice from Wix to help agencies increase productivity
30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the sameRead More…
4 branding lessons from most talked about 2020 Super Bowl ads
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game.Read More…