Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…
How partnership automation differs from partner marketing – ClickZ Author Jaime Singson Date published April 6, 2020 Categories 30-second summary: As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additionalRead More…
The context marketing revolution: 4 steps to mastering modern marketing – ClickZ Author Charlie Braithwaite Date published March 31, 2020 Categories Digital Marketing Strategies 30-second summary: Modern marketing revolves around solving customers’Read More…
CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures betterRead More…
Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…
How realistic strategic planning can help SMBs support annual performance goals – ClickZ Author Jacqueline Dooley Date published March 27, 2020 Categories 30-second summary: Keap is an email marketing and sales platformRead More…
Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…
Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed aRead More…
Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google hasRead More…
B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…