Tag Archives: B2B strategy


Five tenets for getting B2B CX right

Five tenets for getting B2B CX right – ClickZ Author Greg Harbinson Date published April 8, 2020 Categories Digital Marketing Strategies 30-second summary: You can’t deliver a solid CX that generates conversions without a thorough understanding of your audience. You need to know who they are and how to find and connect with them. B2B […]


B2B strategy for 2019: Four steps to get started

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speaking to. This is even more important when attempting to grow B2B relationships, to stand out from the crowd by delivering a targeted message […]