Image source: Twitter GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym forRead More…
Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. DuringRead More…
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
Image by Alan Rourke, made available via CC BY 2.0. www.workcompass.com It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. AndRead More…
A song that’s been trending on iTunes for months was created as part of an M&M’s promo. Mars helped it succeed by treating each channel like its own language. M&M’s are ubiquitous,Read More…
Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…
Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…
Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit. Recently, Starbucks changed its loyalty program from rewardingRead More…