Tag Archives: Social Commerce

16May/16

Seventeen brands with stellar Snapchat Stories

May 16, 2016Social Media MarketingBranding, ClickZ Live, ecommerce, employee advocacy, GE, Macy's, Marriott, NASA, NBA, Politics, retail, SnapChat, Snapchat for brands, Snapchat marketing, Social Commerce, Social Media, Starbucks, Taco Bell, UK/EuropeContent Team

If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…

06Apr/16

Nine retail brands rocking Instagram

April 6, 2016Social Media MarketingChanel, content marketing, disruption, dollar shave club, ecommerce, fashion, Instagram, Lowe's, Nike, Pinterest, retail, Saks, Social Commerce, Social Media, Spotify, Staples, Target, TwitterContent Team

From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…

17Feb/16

Why buy buttons haven’t taken off…yet

February 17, 2016Social Media MarketingBuy button, content marketing, Facebook, Google, Pinterest, Social, Social Commerce, Social Media, TwitterContent Team

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…