Tag Archives: SEM

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

24May/16

Google AdWords launches new features for a mobile-first world

May 24, 2016Search Engine Optimization (SEO)display advertising, Google, Google AdWords, Google display network, Insights, local SEO, Media, mobile, Mobile & Local Search, multi-device, multichannel, o2o, omnichannel, search, search marketing, SEM, SEO, TabletContent Team

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

11Jan/16

Killing Google’s brand one phone call at a time

January 11, 2016Search Engine Optimization (SEO)advertising, automation, customer service, engagement, Google, Google AdWords, Lead nurturing, legal, Legal & Regulatory, Legal/regulatory, localization, map, Mobile & Local Search, opt-in, optimization, Paid Search, search, search marketing, SEM, SEO, SMB, targetingContent Team

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…