iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…
Marketing in a recession: benefits of affiliates and partnerships – ClickZ In Partnership With Author David Nicholson Date published October 31, 2022 Categories Rising interest rates and inflation, dampened economic activity, andRead More…
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…
The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of localRead More…
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
French philosopher Jean-Paul Sartre once said, “In football, everything is complicated by the presence of the opposite team.”The same concept applies to paid search; without competition, it would all be so muchRead More…
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500Read More…
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used byRead More…
There is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey, 55% of searchers don’t knowRead More…
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately,Read More…