This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google searchRead More…
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a littleRead More…
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and accordingRead More…
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a businessRead More…
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting pointRead More…
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing page meets customer expectations andRead More…
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organicRead More…